Softifybd Limited is a leading B2B SaaS company, helping businesses across Bangladesh and beyond simplify operations and drive growth. Our subscription-based and custom software solutions cater to ISPs, education, SMEs, enterprises, tourism, logistics, and more. With innovative products like ISP Digital, Infinity Log, Biznify, Talkify, Edufy, OTA Platform, and Khudebarta, we make business management smarter and more efficient. At Softifybd, we are committed to digital transformation, empowering businesses to embrace the future with next-gen technology.
Experience: 4+ years in SaaS/B2B Digital Marketing
Minimum 4+ years of experience in SaaS or B2B digital marketing.
Proven expertise in Google Ads, Meta Ads, and LinkedIn Ads platforms.
Hands-on skills with SEO, AEO, automation tools, and CRM-based campaign flows.
Strong knowledge of Google Tag Manager, GA4, Hotjar, and full-funnel analytics.
Experience in running end-to-end digital marketing funnels - from awareness to conversion and post-sale.
Excellent written communication in English and a growth-focused, data-driven mindset.
Experience
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At least 4 years
Responsibilities
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Location: Flat: B4, House: 71, Road: 27 Gulshan-1, Dhaka-1212About Softifybd: Softifybd Limited is a leading B2B SaaS company, helping businesses across Bangladesh and beyond simplify operations and drive growth. Our subscription-based and custom software solutions serve ISPs, education, SMEs, enterprises, tourism, logistics, and more.With innovative products like ISP Digital, Infinity Log, Biznify, Talkify, Edufy, OTA Platform, and Khudebarta, we’re transforming how organizations manage their operations. We are committed to empowering businesses through digital transformation and next-gen technology.About the Role: We’re now looking for an experienced and visionary Digital Marketing Manager who can lead our demand generation, content marketing, automation, and brand growth strategies especially in the B2B SaaS domain.Responsibilities:
Lead Generation & Campaign Management:
Plan and execute demand generation campaigns to acquire qualified SaaS and software leads.
Drive inbound and outbound strategies via paid ads, email campaigns, SEO, and digital partnerships.
Content Creation & Distribution:
Write and distribute product-focused content including blogs, landing pages, emails, and social media posts.
Collaborate with product and design teams for aligned messaging and user-centric communication.
Marketing Automation:
Build and manage automated workflows using Zapier, n8n, Make (Integromat), and similar tools.
Implement lead nurturing, segmentation, and engagement flows that improve MQL to SQL ratios.
Social Media & Branding:
Manage the brand’s presence across Facebook, LinkedIn, YouTube, and other channels.
Strategically align the brand voice with marketing goals and coordinate with designers for visual excellence.
Analytics, A/B Testing & Optimization:
Monitor performance via GA4, Google Search Console, Hotjar, and CRM analytics.
Run experiments and A/B tests to improve conversion, engagement, and campaign ROI.
SEO, AEO & Structured Optimization:
Optimize all web and content assets for Search Engines (SEO), Answer Engines (AEO), and Generative Engines.
Use structured data, schema markup, and semantic SEO for enhanced visibility across platforms.
Go-To-Market (GTM) & CRO:
Support product go-to-market strategy for new SaaS product launches.
Analyze funnels and user behavior to continuously improve Conversion Rate Optimization (CRO) and retention.
Apply Instruction
Ready to Apply?Send your Resume & Portfolio to hr@softifybd.com.Subject line: Digital Marketing Manager - [Your Name] Email your CV
