Growth Marketing Specialist
Full time
Media / Advertising
Posted 7 hours ago
· 1 views
Job Overview
Vacancies
1 position
Employment Type
Full time
Category
Media / Advertising
Industry
Others
Gender
Not specified
Age
26 to 45 years
Job Location
Dhaka (Banani)
Salary
৳ 60,000–120,000
Education
Bachelor / Graduation
Job Responsibilities
About Executive Study AbroadExecutive Study Abroad has guided students towards international education since 2001. We are an official representative of leading universities in Australia, Canada, Malaysia, the UK and the USA, and support students through every step from choosing a destination to securing an offer.Position OverviewThis is not a traditional social media role. We are looking for a growth-focused marketer to lead our digital presence, online lead generation and marketing performance across social, search, video and AI-powered channels. You will plan, run, optimise and measure campaigns that build our brand and bring in qualified student leads. You will be supported by our in-house visualiser and graphic design team, and will work directly with senior leadership. Working Hours: Sunday – Thursday, 10:00 AM – 6:30 PM. Reporting To: Director’s Office.Key ResponsibilitiesSocial Media & Content
- Develop and execute a social media strategy across LinkedIn, Facebook, Instagram, YouTube and other relevant platforms
- Manage a structured content calendar with consistent publishing
- Create content in formats that perform best, including short- and long-form video, carousels and static posts
- Grow reach, engagement and community trust
- Plan, launch and optimise Google Ads campaigns (Search, Display, Remarketing and Video)
- Manage YouTube advertising and channel growth
- Manage ad budgets responsibly and improve CPL, CTR, conversion rate and ROAS
- Build and optimise lead-generation funnels and landing pages
- Set up lead capture and accurate source tracking and attribution
- Ensure smooth lead handover to the counselling team, and monitor lead quality
- Use AI tools for content, research, design, analysis and workflow automation
- Identify and implement practical AI and automation solutions that improve efficiency
- Maintain dashboards and track performance across all channels
- Prepare monthly reports on reach, engagement, leads, conversions, spend and ROI
- Turn data into clear recommendations
- Consistent, high-quality content published on schedule
- Measurable growth in reach, engagement and followers
- More qualified leads at a lower cost per lead
- Accurate tracking and reporting, with minimal lead leakage
- At least one AI or automation initiative that improves efficiency
Requirements
- Age 26 to 45 years
- The right person is: results-driven, data-minded, proactive, curious about AI and technology, and comfortable owning outcomes without close supervision.
- Good to Know:The role begins with a 6-month Process Familiarization Period, with monthly check-ins and formal reviews at 3 and 6 months.
- The role involves access to confidential business and student data. Employment is subject to signing a confidentiality and data-protection agreement.
Educational Requirement
- Bachelor of Business Administration (BBA)
Experience
- 3 to 5 years
- The applicants should have experience in the following business area(s): Artificial Intelligence (AI) Startup, Manufacturing (FMCG), Telecommunication, Immigration and Education Consultancy Service, Multinational Companies, Advertising Agency, Direct Selling/Marketing Service Company
Required Skills
Artificial intelligence (AI)
Business Analysis
Business Development
Communication and interpersonal skill
CRM Management
Digital Marketing (Social Media Marketing)
Employer Branding
Google workspace
Microsoft Power BI
Sales Development
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