Head of Sales & Marketing (Senior GM)

The successful candidate will provide strategic leadership and direction for the company's sales and marketing operations, with a primary focus on expanding dealer and corporate business, increasing market share, strengthening brand positioning, and achieving sustainable revenue growth. Head of Sales & Marketing will lead the sales force, develop effective market strategies, build strong customer relationships, ensure efficient credit collection, and identify new business opportunities to strengthen the company's competitive position in the steel industry.

Key Responsibilities:

• Develop and implement annual and periodic sales strategies, forecasts, and business plans in consultation with the relevant departmental heads and senior management.
• Drive the growth of dealer and corporate sales by identifying new business opportunities, expanding market coverage, and strengthening existing business relationships.
• Analyze market demand, sales trends, competitor activities, pricing strategies, and trade promotions to develop effective plans for maximizing sales volume and market share.
• Lead, supervise, and monitor the performance of the Sales teams to achieve sales targets and business objectives.
• Establish clear sales targets, territory-wise objectives, and key performance indicators (KPIs) for Area Sales Managers, Territory Sales Managers, and other sales personnel.
• Regularly review sales performance and implement corrective action plans to address gaps against targets.
• Motivate, coach, and develop sales personnel to enhance professional competence, accountability, customer engagement, and overall productivity
• Ensure effective monitoring of customer credit exposure, outstanding receivables, and collection performance in coordination with Finance and Accounts.
• Develop and implement branding, promotional, and market-activation initiatives to strengthen brand awareness, product positioning, and customer preference.
• Coordinate with Production, Supply Chain, Logistics, Finance, Accounts, and other relevant departments to ensure alignment between sales commitments and operational capabilities.
• Perform any additional duties and responsibilities assigned by senior management from time to time in the interest of the company's business objectives.

• Age At least 45 years

• The applicants with experience in Steel industries will get preference.
• In-depth knowledge of Modern Trade & Corporate Sales Operation.
• Excellent Leadership & Team Management Skills is mandatory.
• Proven ability in sales target achievement and market development.
• Well conversant with Decision making & Public Speaking.

• Masters /MBA from a reputed institute/university.

• At least 18 years
• The applicants should have experience in the following business area(s): Cement, Group of Companies, Multinational Companies, Steel