Marketing Manager

Bio-Xin CosmeceuticalsBio-Xin Cosmeceuticals is a leading provider of advanced skincare solutions, combining cutting-edge science with the finest natural ingredients. Our mission is to enhance beauty and wellness through innovative products and exceptional customer service. We are committed to making a positive impact on our customers' lives and the community.Job PurposeWe are looking for a bold, commercially minded Marketing Manager who can turn consumer insight into breakthrough ideas—and breakthrough ideas into sustainable business growth. At Bio-Xin Cosmeceuticals, marketing connects science-led skincare, personalized aesthetic services, and meaningful customer experiences. This is an opportunity to shape how a growing beauty and wellness ecosystem earns attention, trust, and loyalty.Your missionOwn the integrated marketing agenda across Bio-Xin clinics, BioCare and partner product portfolios, e-commerce, and digital customer journeys. Combine sharp positioning, creative excellence, disciplined experimentation, and cross-functional execution to grow qualified demand, repeat visits, customer lifetime value, and profitable revenueKey Responsibilities

• Brand strategy & differentiation — Translate consumer research, competitive intelligence, and customer needs into distinctive positioning, campaigns, and a coherent brand voice rooted in evidence, care, and credibility.
• Integrated marketing strategy — Develop annual, quarterly, and monthly go-to-market plans with consumer segmentation, regional priorities, channel mix, positioning, campaign calendars, revenue targets, and accountable budgets across clinics, retail, and e-commerce.
• Creative leadership — Develop powerful briefs, inspiring hooks, product and treatment narratives, high-performing short-form videos, and customer journeys; raise the quality of copy, design, production, and storytelling.
• Offline marketing & local market development — Lead OOH, outdoor signage, print, radio/TV where commercially justified, mall activations, roadshows, community engagement, sampling, and hyperlocal awareness campaigns with measurable objectives.
• Branch traffic & retail activation — Design branch launch campaigns, in-clinic merchandising, POSM, window displays, product demonstrations, seasonal offers, referral drives, and localized lead-generation programs to convert awareness into visits and purchases.
• Partnerships & field execution — Build corporate, university, community, healthcare, and strategic retail partnerships; oversee event sponsorships, promotional teams, field agencies, permissions, vendor quality, and activation compliance.
• Marketing operations & governance — Own campaign execution from concept to post-campaign review, including timelines, production, media bookings, purchase requests, cost negotiation, budget pacing, tracking codes, lead handoff, and branch-level reporting.
• Measurement across offline and online — Use QR codes, offer codes, call tracking, CRM source tagging, store/branch conversion, footfall studies, and controlled pilots to evaluate incremental impact and optimize spend.
• Performance & experimentation — Own campaign economics, attribution assumptions, dashboards, A/B testing , funnel optimization, budget allocation, and learning agendas; improve CAC, ROAS/MER, conversion, and contribution margin.
• Customer lifecycle & retention — Design segmentation, personalization, referrals, loyalty, remarketing, post-visit communication, and win-back programs that improve repeat purchase and branch revisit rates
• AI-enabled marketing — Use AI responsibly for insight generation, creative iteration, workflow productivity, and personalization while maintaining human review, data privacy, and brand integrity.
• Execution excellence — Convert strategy into detailed briefs, rollout calendars, branch-wise activation plans, ownership matrices, procurement schedules, launch checklists, and weekly performance reviews; solve execution bottlenecks with operations and sales.
• Team & agency leadership — Coach a high-accountability creative and performance team; manage partners, vendors, production schedules, campaign governance, and clear ownership.
• Responsible communication — Ensure skincare, treatment, and AI skin-analysis claims are evidence-based, appropriately qualified, and consistent with applicable advertising and consumer-protection requirements

What success looks like

• Within the first 90 days: audit brand visibility and offline/online channel performance; map branch catchment opportunities; establish an integrated marketing calendar, vendor scorecards, budget controls, KPI dashboard, and prioritized 90-day execution roadmap.
• Over the first 6–12 months: demonstrate measurable gains in branch footfall, qualified enquiries, consultation bookings, booking-to-visit conversion, retail sell-through, e-commerce sales, repeat visits, brand consideration, and marketing ROI.

How we work

• Think like an owner. Start with the customer. Challenge assumptions with evidence. Prototype quickly. Learn from results. Collaborate across functions. Build trust before hype. We value original thinking, intellectual humility, decisive execution, and respect for the people we serve

Why Bio-Xin

• Work at the intersection of science, beauty, customer experience, and technology. Help shape high-impact campaigns across physical clinics and digital channels, collaborate with multidisciplinary teams, and build a brand that makes informed skincare more accessible. Compensation and benefits will be commensurate with experience and company policy

• 10–12 years of progressive marketing experience, including substantial responsibility for marketing strategy, offline and digital campaign execution, budget ownership, vendor management, and cross-functional team leadership.
• Proven track record delivering integrated brand and demand-generation campaigns, with hands-on expertise in ATL/BTL, trade and retail marketing, field activations, performance media, analytics, CRM, and consumer insights.
• Excellent creative judgment, storytelling, briefing, presentation, stakeholder management, and execution discipline.
• Comfort with budgets, unit economics, experimentation, dashboards, and decision-making
• Experience in beauty, skincare, healthcare, wellness, retail, D2C, or multi-location consumer services is a strong advantage.
• Excellent written and spoken Bangla and English; curiosity, integrity, ownership, and a learning mindset

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced training is an advantage.

• 10 to 12 years
• The applicants should have experience in the following business area(s): Hospital, Agro based firms (incl. Agro Processing/Seed/GM), Cosmetics/Toiletries/Personal Care, Livestock, Healthcare/Lifestyle product, E-commerce

• Compensation & other benefits as per company